Rhino Rack Catalog 2022
OUR STORY
CORE VALUES Our values reflect those of a business started by a band of explorers and adventurers with a love and care for the great outdoors. That spirit is in all that we do, and every product we make. PROTECTING NATURE FOR NATURE-LOVERS The best thing we can do for the environment is make our stuff last longer. We care deeply about preserving the landscapes we love, and work hard to minimize our environmental impact right across the board - from design, right through to manufacture and distribution. MAKING ADVENTURE ACCESSIBLE TO ALL Every journey has to start somewhere. Whether you’re a beginner, enthusiast, or veteran explorer – hitting the road for work or play – we strive to build products which help make adventure inclusive for everybody. DEDICATED TO NEW DISCOVERIES We’re not bound by convention. Our success – and much of the fun – lies in developing new ways to do things. We’re always seeking what’s next by embracing the thrill of discovery and experimentation. CHAMPIONING AUSSIE GRIT Everyone at Rhino-Rack is prepared to roll up their sleeves and give things a go – even if it’s outside our comfort zone. It’s this Aussie grit – that sense of courage and determination – which unites us and our customers.
1992 Richard Cropley founded Rhino-Rack®. Our first racks were sold in Haberfield, NSW
2008 Rhino-Rack opened its first warehouse in Denver, Colorado.
2016 Rich travels to Zimbabwe to visit the Rhinos we’ve helped to conserve.
2019 All plastic packaging removed from the Pioneer™ packaging.
2021 Rhino-Rack is acquired by the Clarus Corporation.
2020 Our latest Rhino-Rack® Pioneer™ Platform is awarded a Gold Award at the 2020 Good Design Award
2010 Designed and launched our iconic Pioneer™ Platform range.
2018 The Batwing Awning wins our first product design award
1998 Began selling internationally, to adventurers in over 60 countries.
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